‘The’ Facebook

Social networks have been created in order to push people to expose the shiny side of their lives.

Apart from some specific, restricted groups, ONLY the shiny side of their lives.

Mark Zuckerberg is a genius: with ‘The’ Facebook, he invented and has developped the ‘artificial pleasure’ lying in the sole act of posting a joyful assemblage of a few words and/or pictures: you have a good meal with some friends? Snap it, post it, wait for positive reactions (“Like” and “Adore”, mainly), and you are happier for the rest of the day. You have an amazing success in any domain? Do the same, wait for tens of congratulations, and you are in paradise.

Nevertheless, some people ‘play’ with ‘The’ Facebook: if they experiment something bad, they use irony and comedy in order to expose their so-called ‘lose’. They laugh at their defeat, and the pill passes better.

Mark Zuckerberg is a genius: he has invented the masses’ global antidepressant of the Twenty-first Century. And it works for almost everybody.

Of course, I generalise hurriedly. Many people post very interesting (politics-, culture-related) things on ‘The’ Facebook. But the general trend exponentially rises in the same direction: an encyclopaedia of shiny, happy numerical portraits of our finite fates.

There are some exceptions, like me. Most of all I post on ‘The’ Facebook is crap, despair, appalling considerations, (second-to-ten degree) offbeat humour. French is playing a match in the FIFA World Cup? I change my cover picture choosing the France’s opponent flag. I tell about my masturbation experiences. I deny happiness. And, of course, I post systematically my lamentable, lament-filled, and tortured Bipolaroid’s articles. It may scare people? Even better.

You may tell me that considering the misery of my life, I have no choice. It is more subtle. My posture is a political–aesthetical option. I aim at swimming against the tide. Although I often use them, I abhor emoticones. Soon we will only speak on the internet with small figurines and pictures — this is already the case on Instagram; by the way, in comparison, ‘The’ Facebook is already totally démodé — now, open any book from the Ninetienth Century or the beginning of the Twentieth one (e.g., Dostoïevski): look at the pages’ number and the lines’ density. I was an incredible reader when I was young; since I have turned bipolar-disordered I have been suffering from a corresponding attention–deficit disorder and I have to admit that I read very little. But my personal case is not the point. Social networks are made for what we are destined: dumb, reduced, numerical copies of us; we are slowly killing ourselves — imperdible visionary reference: Baudrillard, Le Crime Parfait, 1995. And that is good for the ones at the top of the scale, of course.

One thought on “‘The’ Facebook

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s